Seek and ye shall find. But not always.
According to an IDC (International Data Corporation) report from last year, knowledge workers spend 15-30% of their day searching for information. What’s worse, more than half of their online searches fail.
That doesn’t bode well for us, does it? Hopefully, this series has gone a long way to help you make the invisibly rich Internet more visible. We close this series by tapping into the wisdom and experience of two renowned Google experts—Nancy Blachman and Tara Calishain—who share some of their favorite tips, tools, insights, and search strategies for researching with Google.
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This series is all about surprises and revelations—at least when it comes to using Google. And here’s another: some of Google’s most valuable properties aren’t even search engines. Rather, they are resources or tools such as online research assistants, Web-based email, browser toolbars and social networks. These resources can be extremely valuable to marketers and should be considered one of the sharper tools in your research arsenal.
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Now that you are intimate with the range of Google operators to refine your research searches, it’s time to put the knowledge into practice in the real world. It’s also a good time to delve a little deeper into the essential features of the Google interface.
Here, in part three, we’ll apply the secrets of Google in a search for information about the food industry. Then, I’ll share the 20 essential features of the Google user interface—the virtual place where you spend most of your time interacting with Google—and apply those to our search example as well.
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If you’re like most of us, you use Google almost daily as a search tool. But Google is capable of so much more than simple search. You’d be surprised at what Google can do to make your work life more productive and easier on any number of levels. In the first installment of this article series, you learned several ways to refine your Google searches. Here, in Part 2, I will take you through 20 time-saving search operators. If you incorporate these shortcuts into a Google search session, you’ll both save time and minimize frustration.
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If you’re like me, you use Google every day to find things—news, technical support, events, tips, research documents and more.
Were you to master Google’s powerful search refinement operators and lesser-known features, over a year’s time you could save days scouring over irrelevant results. Perhaps even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered. This five-part series will show you how to find what you need quickly and with laser-like accuracy
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What are some of the tools to measure the success of SEO? How do you get Googlebot to crawl your site more often? And answers to more questions follow!
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How do you know if your site is search-engine friendly? What is the best way to find out the number of people searching for a specific keyword? And 48 other questions answered here…
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Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…
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“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”
“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”
